Hi Marley

Outreach

Proactive messaging flows for claims and service teams.

Hi Marley prototype environment: inbox, conversation, and claim details

Problem

Most carrier communication is reactive. Customers chase status updates, and silence reads as neglect. Carriers needed a way to reach policyholders proactively, at scale, without spamming them during off-hours.

Approach

Designed outreach flows and scheduling surfaces: templates, audience targeting, and quiet-hours handling so messages land at respectful times. The quiet-hours pattern is visible in the live inbox demo. Carriers build template-based campaigns with audience filters and scheduled send windows so proactive updates respect local time zones.

Outcome

Carriers can run proactive outreach from the same platform they use for conversations.