Hi Marley

Brand Agent

Brand-aligned experiences and tooling for a consistent customer-facing voice.

Hi Marley prototype environment: inbox, conversation, and claim details

Problem

Carriers stake their reputation on every message a policyholder receives, but out of the box, conversations carried the platform's voice, not the carrier's. Brand teams had no self-service way to control how they showed up.

Approach

Designed configuration tooling that lets carriers manage their customer-facing identity: naming, tone, and visual presence in conversations, without filing IT tickets. Carriers configure greeting copy, logo treatment, and conversation tone from a self-service panel, with optional brand-team review before changes go live.

Outcome

Shipped self-service brand controls that eliminated a class of IT requests and let carriers own their voice in claims conversations.